If a contact has not given explicit consent for direct marketing, you can easily identify and remove them to remain GDPR-compliant. Here's how:
1. Access Contact Database
Navigate to the CRM from the side navigation menu.
Select the Contacts segment to only display users registered in your contact database.
2. Filter Contacts by Marketing Consent
Click Filters, then select Add filter.
Configure the filter as follows:
Field: The user has consented to direct marketing
Value: No
3. View and Delete Contacts
Click on View results to display contacts who haven’t consented to direct marketing.
Select the contacts and delete them using the action menu if you wish to remove them.
Note: You can also perform other actions on these filtered contacts, such as adding/removing tags or unsubscribing them from a sequence.