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How to set a product as a special offer or create an order bump

Learn how to highlight a product at checkout as a standalone special offer or as an order bump.

This article explains how to set a product as a special offer in a payment form.

Use it when you want to highlight a product during checkout, either as a standalone offer or as an order bump that complements another product in the same payment form.

What is an order bump?

An order bump is an optional add-on displayed during checkout.

It is usually:

  • lower-priced than the main product.

  • optional and not required to complete the order.

  • complementary to the main offer.

An order bump only applies when the payment form includes at least one other product, usually the main product.

Its purpose is to encourage customers to add a complementary product to their order during checkout, which can help increase the average order value.

Special offer vs. Order bump

If your payment form contains several products, setting one product as a special offer can create an order bump.

If your payment form contains only one product, setting it as a special offer displays it more prominently on the payment form’s order summary. In that case, it does not function as an order bump.

Step 1 - Access product settings

  1. Go to Sales → Offers

  2. In the Forms tab, select the offer you wish to configure.
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  3. Open the Products tab.

  4. Click Add product to create a new one, or edit an existing product.
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Step 2 - Set the product as a special offer

  1. Locate the Special offer section at the bottom of the product configuration page.
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    Toggle the setting on to set the selected product as a special offer.
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    ⚠️ If your offer uses the old theme (set in your offer's design settings), the special offer appearance options appear directly in the product configuration page.
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    ​Note: The text shown in the Preview section is only an example. At checkout, the special offer will display the text entered in the product’s Description field.
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    If your offer uses the new theme, follow Step 4 to customize the special offer’s appearance.
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  2. Click Confirm (bottom right) to save and apply your changes.


Step 3 - Customize the special offer appearance with the new theme

After setting the product as a special offer, configure how the special offer appears at checkout.

You can customize:

  • Background color

  • Border style, color, and radius

  • Offer text

⚠️ Important: The product description becomes the offer text displayed to customers. Use the product description text field to write a clear message that highlights the value of your offer.
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If using the new theme for your offer:

  1. Open the Settings tab.

  2. Open the Design sub-tab.

  3. Click Customize quickly
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  4. Click Special offers in the left customization panel.
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  5. Edit the special offer block title. You can preview it on the right.
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  6. In your special offer, click the ellipsis icon (⋯), then select Edit.
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  7. Visual customization options will be displayed in the Special offer section.
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    ⚠️ As previously mentioned, the text shown in the Preview section is only an example. At checkout, the special offer will display the text entered in the product’s Description field.
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  8. Once you're done configuring your special offer's visual appearance, click Confirm (bottom right), then Save and exit (top right) to save and apply your changes.


What customers see at checkout

At checkout, the special offer is highlighted in the payment form.
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If the payment form includes another main product, customers can add the special offer as an optional order bump.
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