This article explains how to use multi-course products to combine several courses or communities within a single product.
You can use them to create bundles, offer different levels of access, and simplify the purchasing experience. These best practices will help you choose the structure that best suits your catalog and sales strategy.
Create a bundle when your courses complement one another
A multi-course product is particularly useful when several courses contribute to the same overall objective.
Rather than selling each course separately, you can create a single product that provides access to the entire learning path.
For example, if your offer includes one course on customer acquisition and another on business development, you could combine them into a Complete Program bundle. Customers make a single purchase and automatically receive access to all the included courses.
This approach offers several advantages:
a simpler offer to understand
a single price
a clearer payment form
a potentially higher average order value
Create tiered offers
Multi-course products also allow you to offer several levels of access within the same payment form. Each tier is configured as a separate product with its own price and selection of content.
A common structure would be:
an Essential Package containing the core content.
a Premium Package containing the core content, additional courses, and any included bonuses.
This structure makes it easier for customers to compare the available options and select the level that best meets their needs.
When should you use a multi-course product?
Consider using a multi-course product when:
several courses cover the same subject.
you want to sell a complete learning path.
you are creating a promotional offer that combines several courses.
you want to simplify the purchasing process by displaying a single product.
This feature is also suitable for training providers that want to sell a complete curriculum in a single transaction, as well as for offers presented at the end of a webinar.
When should you keep products separate?
It is generally better to keep products separate when each course can be purchased independently or serves a different need.
For example:
courses covering unrelated subjects.
courses intended for different audiences.
offers sold separately at different times of the year.
Keeping them separate allows you to maintain a clear catalog while still creating bundles that combine several courses when relevant.
Organize your catalog to increase your average order value
The following best practices can help you create clearer and more effective offers:
create individual products for specific needs.
group complementary courses into a bundle.
offer several access levels containing different content.
give each package a clear name so customers can immediately understand the differences.
configure each package as a separate product so customers can clearly compare the available options.
With this structure, the same catalog can serve customers who want to purchase a single course and those looking for a more comprehensive learning experience.
At this stage, you now know how to use multi-course products to create bundles, build tiered offers, and organize your catalog more clearly while helping increase your average order value.