This article explains how to use your sales funnel statistics to track visits, sign-ups, sales, and transactions generated throughout your funnel.
These statistics help you understand how visitors progress through your funnel, which pages attract traffic, and where conversions occur. You can view this data at two levels: for the funnel as a whole and for each individual page.
Where to view your sales funnel statistics
Go to Marketing → Sales Funnels
Open the sales funnel you want to analyze.
You can access statistics from two locations:
From the funnel's Statistics tab for an overall view.
From the Pages tab by clicking View statistics to see results for each page.
The Statistics tab provides an overall view of your funnel's performance. You can use the filters at the top of the page to refine your analysis by page and time period.
Understanding your funnel's overall metrics
The overall view displays the main performance metrics for your funnel in a series of cards.
Page views shows the total number of times pages in your funnel were viewed during the selected period.
Registrations shows the number of sign-ups generated through your funnel.
Registration conversion rate shows the percentage of visits that result in a sign-up. This helps you evaluate the effectiveness of your opt-in pages and other steps related to registration.
Sales shows the number of sales generated through your funnel.
Transactions shows the total value of transactions recorded during the selected period.
Sales conversion rate shows the percentage of visits that result in a sale. This helps you evaluate the overall sales performance of your funnel.
Understanding the performance graph
The Performance section shows how your main metrics change over time.
Each line on the graph represents a different type of data:
Transactions
Revenue
Page views
Registrations
This graph helps you identify the periods when your funnel generated the most traffic, sign-ups, or revenue. It is also useful for comparing results before and after a campaign, launch, or change made to your funnel.
Understanding statistics by page
The Page statistics section provides detailed results for each page in your funnel.
It helps you identify which pages receive the most visits, which generate sign-ups, and which contribute to sales.
The table displays the following information:
Column | Meaning |
Page | Name of the page being analyzed |
Total visits | Total number of visits recorded on the page |
Unique visits* | Total number of unique visits recorded on the page |
Registrations | Number of sign-ups generated from the page |
Registration conversion | The page's conversion rate for sign-ups |
Sales | Number of sales generated from the page |
Transactions | Number of transactions linked to the page |
Transaction total | Total value of transactions linked to the page |
Sales conversion | The page's conversion rate for sales |
* Unique visits = the number of distinct visitors who viewed the page, generally counting each visitor only once. Total page visits measure overall traffic/activity, while unique page visits give you a better idea of how many different people visited the page.
Interpreting your results
A page with many visits but few sign-ups may indicate that traffic is reaching the page successfully, but that the form, content, or offer may need to be reviewed.
A page with very few visits may not provide enough data to draw a reliable conclusion. In this case, first check whether the page is being properly shared or included in your funnel journey.
A page with registrations but few sales may indicate that visitors are signing up but not continuing through to the purchase. You can then review the following pages in your funnel to identify where they may be dropping off.
A page with a strong conversion rate can be used as a reference to help you understand what is working well in your funnel.
Always interpret your statistics in relation to the selected time period. An analysis covering only a few days may provide a very different picture from one covering the entire history of your funnel.
Exporting statistics by page
From the Page statistics section, click Export to download the data displayed in the table.
Exporting your statistics can be useful if you want to keep a record of your results, compare different periods, or share the data with your team.
What to do after analyzing your statistics
After reviewing your statistics, you can use the results to prioritize your next actions.
For example, you can:
Identify pages that receive many visits but have low conversion rates.
Compare the performance of different pages.
Monitor the impact of changes made to your funnel.
Your statistics do not make any changes to your funnel. Instead, they provide insights into its performance so you can identify areas that may benefit from optimization.